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NR Rewards

What are NOUVEAU ROOTS Rewards?

NR Rewards is our exclusive free rewards program in the United States and Canada that lets you earn points on all your merchandise purchases and redeem those points for rewards.

How do I earn points?

For every U.S. or Canadian dollar you spend (as applicable based on country of purchase) on Nouveau Roots merchandise online at, you will receive 1 point when you provide or check out with the email address that is registered to your account. We may offer bonus points events from time to time and in that circumstance the bonus points offer would apply. Separate terms and conditions will apply to each bonus point offer.

Where can I go to find all of my account information?

You can view your year-to-date activity and your current points balance, redeem points for Rewards and learn about your benefits. To access this page, simply log in to your account. 

What types of merchandise count for collecting points?

The value of "merchandise" for purposes of collecting points includes all products sold on (Nouveau Roots merchandise only and only if you use your registered email address for your order). The value of "merchandise" does not include e-gift cards, gift cards, taxes and/or shipping. 

How does this work?

All members can now redeem 600 points for $10 off their purchase. To redeem, members need to have at least 600 points in their current point bank, and their purchase must be $10 or greater. 

Can I redeem points multiple times within a transaction?

Members can redeem 600 points for $10 off a purchase, once per transaction on qualifying purchases. Purchases must be $10 or greater.

Do points expire?

We encourage you to redeem your points often, so that you get to experience the full benefits of the program. If you have questions regarding the date of your last point activity or your last purchase, you may email In addition, points will automatically expire if your Membership is revoked or otherwise cancelled.